FOR IMMEDIATE RELEASE

 Dale DeGroff introduces Velvet Falernum

 (March 10, 2003, Hartford, CT) This famous Bajan “Gold Medal” beverage and mixer, with a uniquely refreshing flavor was developed by John D. Taylor of Bridgetown, Barbados in 1890. Born and bred on the island of Barbados, this slightly alcoholic sugar cane based liqueur is a staple of every Bajan’s bar. Its special taste comes from a refined infusion of lime laced with fine cane syrup and ‘botanicals’ including almonds and cloves.

 VELVET FALERNUM is an excellent ingredient for exciting rum drinks such as Rum Punches, Rum Swizzles, Mai Tai’s and the standard on the island of Barbados – Corn ‘n Oil – Rum, VELVET FALERNUM and a dash of bitters over crushed ice. The people of Barbados also use VELVET FALERNUM in food recipes as well.

 Dale DeGroff, master mixologist and author has joined forces with the national importer, The Spirit of Hartford, LLC to introduce VELVET FALERNUM this spring and early summer. He has created many new drinks using VELVET FALERNUM; the Velvet FOG, with orange vodka, bitters and orange juice, and the Prestige Cocktail, with aged rum, dry vermouth, lime juice and pineapple juice.

 “VELVET FALERNUM is not just a great mixer with Rum. It is a perfect ingredient in almost any cocktail, as it mixes easily with rum, gin, vodka and even bourbon”, says Dale DeGroff, also known as King Cocktail, ”VELVET FALERNUM provides layers of flavor without getting too esoteric with ingredients”. He recently won awards for the Prestige Cocktail and for a gin-based drink in Europe.

 Look for Dale to create VELVET FALERNUM cocktails at the Nightclub and Bar Show in Las Vegas at the end of March. In addition, check either Dale’s website, www.kingcocktail.com and the official website www.velvetfalernum.com for additional recipes as well as upcoming events featuring Dale DeGroff and VELVET FALERNUM.

 VELVET FALERNUM is produced in Barbados and imported into the United States by The Spirit of Hartford, LLC, Hartford, CT. For additional information, please call Dolores Jones or Kay Olsen at 860-404-1776 or fax 860-404-1777. Please also check out our other brands – FOURSQUARE SPICED RUM and DOORLY’S XO RUM.  

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